Minggu, 23 November 2008

Is green the new sexy?

by Alison Benjamin

Recycling and turning off the standby are apparently the new ways to a woman's heart according to a poll for men's magazine Nuts. Women quizzed for the survey on the personality traits they found most attractive in men, put caring about the environment top of their list, surprisingly ahead of a good sense of humour.

Call me cynical, but I find it hard to believe that most women would really base their decision on whether to go out without someone on how often they pop to the bottle bank. As a woman who rides a bike and eats organic, I should have been on the look out for a eco-friendly man when I met my boyfriend. But I never once checked to see if he was dimming energy efficient light bulbs, or recycling those bottles of wine we consumed over dinner.

Yet according to Nuts relationship expert Louise Prior "There is something sexy about a man who recycles".

If that's true then the new place to meet men will be at the bottle bank, with women asking in all seriousness, 'Do you come here often?'. What about singles adverts? In future will they be peppered with the acronym Cate (cares about the environment)?

Some experts have partially attributed women's change of attitude to global heart-throbs including Leonardo DiCaprio backing environmental causes. In the UK, does that make Bill Oddie or our very own Leo Hickman the new pin-ups?

It may come as a surprise to learn that there are already a host of dating websites catering for the more "environmentally responsible" adult, from earthwise singles, to veggie romance and lovesorganic.

Ironically 'well travelled' is a trait women also rated highly in the poll, just after confidence and intelligence. (No mention of good looks or being good in the sack). But isn't it difficult to be well travelled these days, without flying vast distances and destroying the planet in the process? So perhaps bragging about the size of your carbon offset credits will become the new party chat up line. And if that doesn't work, there's always, "Is that an organic courgette in your pocket, or are you just pleased to see me?"

Prior says that if a man goes green it shows that he "cares about more than just himself and shows he has a sensitive side and thinks about the future". But isn't Cate man just the new man or the metrosexual dressed in organic clothing? A new market for the advertisers to sell green gadgets to?

Source : http://www.guardian.co.uk/environment/ethicallivingblog/2007/aug/01/greenisthenewsexy

Tidak ada komentar: